New Generation Ideas
We believe in data driven creativity, combining science and editorial instinct. Fusing deep audience and platform insight, with our world-class content creators.
We are the agency that can help you meet your marketing objectives, through strategic, engaging and effective customer conversations.
We believe this will deliver you the best results, and put you ahead of your competitors.
Let us show you how content can trigger some incredible conversations and elevate your brand.
Our creative approach is informed by data and insight. We use performance data and we build on successes. Working collaboratively with our partners, we also use search and social analytics tools to get under the skin of the relevant subject matter.
First, we identify target personas and develop an audience lens and tone of voice to ensure the positioning of our content really connects with your target audience - from that we then develop a channel strategy and a cross platform, content calendar.
Once your content strategy is in place we move on to create. Our content capability includes video production, web and social content, audio, motion graphics, animation, influencer management and blow-the-line asset production.
After Analyse and Create comes Results! We have channel management capability in house, and we also work collaboratively with our clients’ other roster agencies and in-house teams to ensure the content we create reaches the right audiences - be it through organic and paid media, owned or earned channels, or PR. We offer influencer management, too.
Pay-Per-Click sponsored ads are our bread and butter, be it Google AdWords
or Bing Ads, profitable return on spend is key.
Read MoreCreative banners can really propel your brand and help you to get in front of
your target audiences across the web.
Read MoreWe like to demystify the complications around E-commerce websites and
the products that you sell. Online shopping made easy.
Read MoreTargeting your audiences with Pay-Per-Click ads by their interests
and their Social Networks is increasingly more effective.
Read MoreWe create campaigns that convert and focus on the metrics that matter most
to your business. Using our expertise and best practice we will achieve winning results.
Read MoreWe will test different landing pages / variations of pages to find
the optimal configuration and most engaging, profitable page to maximise our marketing efforts.
Read More
We collaborate with our clients throughout the planning process, running an initial tissue session to make sure everyone is clear on the brief. We then pull together concepts, mood boards, storyboards or scripts where necessary to ensure you have full visibility at all planning stages. We then use a combination of in house or specialist freelance video producers to create the perfect content.
